Episode 2: Your Supplier Strategy Is Your Biggest Blind Spot episode artwork

EPISODE · Jun 24, 2026 · 56 MIN

Episode 2: Your Supplier Strategy Is Your Biggest Blind Spot

from The Rubasha Family Podcast · host Sugira Rubasha

In this episode, we sit down with Rachid Maliki, Supply Chain Strategist, Brand Integrity Expert, and Business Transformation Leader, for a powerful and engaging conversation on strategic sourcing, supply chain risk, compliance, and why your supply chain is one of the strongest drivers of brand reputation and long-term business growth.Rachid Maliki is known for transforming supply chain anxiety into brand confidence, ensuring businesses never lose sleep over promises they cannot keep. With deep expertise in strategic sourcing, supply chain optimization, operational resilience, risk management, and leadership strategy, he helps organizations turn their supply chains into the backbone of brand integrity, customer trust, compliance, and sustainable profitability.They work with leaders, operators, founders, and organizations seeking more than surface-level business advice.From building resilient supply chain systems to improving operational trust and creating scalable sourcing strategies that strengthen customer confidence, every insight shared is practical, intentional, and rooted in real-world experience.Together, we explore how strategic sourcing, operational excellence, risk management, compliance, and leadership alignment directly impact profitability, customer retention, and long-term business sustainability.In this episode, you'll discover:• Why your supply chain is your brand• How strategic sourcing creates competitive advantage and long-term growth• The role of risk management and compliance in protecting business performance• What it takes to build resilient supplier relationships and scalable operations• Why operational excellence strengthens customer trust, profitability, and brand reputationWhether you're an entrepreneur, executive, operator, procurement professional, startup founder, or business leader looking to strengthen your supply chain strategy, this conversation delivers practical insight into building stronger, more resilient, and future-ready businesses through strategic sourcing, operational excellence, compliance, and leadership alignment.🎧 Listen now to understand how strategic sourcing, supply chain risk, compliance, and operational execution can protect your brand, strengthen customer trust, and accelerate sustainable business growth.━━━━━━━━━━━━━━━━━━━━━━🎙 HostSugira RubashaFounder, ETS Rubasha Media | Global Communication StrategistLinkedIn:https://www.linkedin.com/in/sugira-rubasha-206a24231/━━━━━━━━━━━━━━━━━━━━━━🎧 GuestRachid MalikiI Transform Supply Chain Anxiety into Brand Confidence, Ensuring You Never Lose Sleep Over a Promise You Cannot Keep | I Help Leaders Turn Their Supply Chains into the Backbones of Brand Integrity | Strategies & SuccessLinkedIn:https://www.linkedin.com/in/rachidmaliki/━━━━━━━━━━━━━━━━━━━━━━🔗 Work With ETS Rubasha MediaWebsite:https://rubashamedia.com/ETS Rubasha Media helps leaders, entrepreneurs, and keynote speakers build powerful personal brands and podcasts that convert attention into trust, authority, and revenue.Sugira Rubasha is globally recognized for transforming how leaders communicate—helping them speak with precision, confidence, and psychological authority in today's competitive marketplace. His frameworks have helped entrepreneurs across the U.S., Australia, Africa, and the Middle East close larger deals, attract premium clients, and build long-term trust.📞 Book a Discovery Callhttps://rubashamedia.com/🎤 Book a Keynote Speaker Strategy Sessionhttps://calendly.com/sugirarubasha/Legacy is always greater than currency.Secure your Personal Brand & Keynote Speaker Audit and align into the next CEO cohort:https://buy.stripe.com/7sY3cwgmX7NnaqOnce booked, you'll receive a custom 12-month roadmap to build credibility, influence, and measurable ROI.Hope you enjoy!

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Episode 2: Your Supplier Strategy Is Your Biggest Blind Spot

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