🎥 Episode 20 • 𝗣𝗿𝗶𝗻𝘁 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝗱 • 𝗔𝗜 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝘁𝗵𝗮𝘁 𝗮𝗿𝗲 𝘀𝗵𝗮𝗸𝗶𝗻𝗴 𝘂𝗽 𝘁𝗵𝗲 𝗽𝗿𝗶𝗻𝘁𝗶𝗻𝗴 𝘄𝗼𝗿𝗹𝗱.

Agentic print buying is around the corner. We came back from BOPE26 - the Benelux Online Print Event - inspired. To understand what it actually means for our industry, we built a working proof of concept.  Here's what we learned. #PRINTisback podcast - Episode 20𝘍𝘶𝘭𝘭 𝘦𝘱𝘪𝘴𝘰𝘥𝘦*Disclamer ! - offline Demo pricing only - not indicative of actual market rates.Our Key takeaways : The print industry is on the verge of a paradigm shift driven by agentic AI, which will dismantle the "silos" separating it from the integrated digital commerce world. The traditional sales model is set to be replaced by a fully automated marketplace where AI assistants make purchasing decisions, based on TRUST, compliance, and real-time data. For print businesses, this is a pivotal moment that demands a strategic commitment to becoming a transparent, trusted, and digitally accessible partner.Failing to invest in the data structure and API infrastructure to become "queryable" risks obsolescence. While challenging, this evolution presents a powerful opportunity to redefine print's value, enhance efficiency, and prove its indispensable role in a digital-first world. The time to prepare is now, as this future is expected to materialize within the next 12 to 24 months.💬 Working on this? Thinking about it? Not convinced yet?  Tag someone who needs to hear this! - This conversation is just getting started.©Weber&Michiels