Episode 20 :: Bill Lee :: The Industry's Mentor

My guest on Ep. 20 of the Behind Your Back Podcast is Bill Lee, business consultant, sales training expert, and author. Bill is a giant in the industry. I do not know of any other individual to whom more people describe as a mentor—a really powerful sentiment considering how much time and attention proper mentorship requires and how much a great mentor can change a career—and life. I consider Bill's book, Gross Margin: 26 Factors That Affect Your Bottom Line, to be mandatory reading. Every person in our industry should have their own copy and be required to test out of it. We discuss how to help your team overcome price sensitivity, improve gross margin (of course!), and avoid the most common pitfalls that trip up sales teams. Enjoy!