Episode 20: Brand culture and Gen Z: Trust is a must

On episode 20 of the Brand Slam podcast, host Steve Rosa is joined by a standout group of interns from the (add)prentice summer 2024 program: Jessica Kalmowitz, Ella Waryas and Kenzie Freedman. A major focus of the discussion is on brand authenticity and the critical role it plays in today’s marketing landscape. The interns delve into how brands can build genuine connections with their audiences and why transparency is key. They explore how their generation, often termed “the anxious generation,” values honesty and open dialogue, and how brands can adapt to meet these expectations. Having grown up with challenges such as Covid-19 school closings, the trauma of school and mass shootings and the pervasive influence of growing up on screens, their perspectives offer valuable insights into the importance of trust and authenticity. They share their skepticism towards overly polished influencer endorsements and emphasize the importance of relatable and honest content in fostering trust with consumers. The conversation also touches on how (add)ventures prioritizes trust and authenticity within its own company culture and extends these values to its external brand strategies. Our summer interns were the best cohort ever. Jessica, a rising senior at the University of Maryland majoring in public relations with a business minor, has played a key role in developing engaging content for both clients and internal communication initiatives. Ella, a graphic design major and athlete from Roger Williams University, has significantly impacted the team through her design skills and leadership. Kenzie, an incoming junior at Penn State majoring in public relations with a minor in recreation, park and tourism management, has brought a fresh and creative perspective to the marketing team. Tune in to gain valuable insights from the next generation of marketing professionals and see how their fresh viewpoints and innovative ideas are shaping the future of branding.  Interested in a particular topic or want to be a guest? Contact us at [email protected].