Episode 20: Do you want to go viral? Start by defining what that means to you.

Send us Fan MailWelcome back to Imperfect Marketing. This week I speak with Andrea Walker-Leidy of Walker Publicity Consulting.Andrea and I spoke about a ton of marketing and PR topics for your business, including defining your target audience, going viral, and how being different is better than being better.In this episode:00:01:32 How Andrea tells stories00:04:46 Where are your referrals really coming from?00:09:24 Personal and professional branding- business is personal00:24:14 What does going viral mean to you?00:35:12 Right now is better than perfectClick here to access the transcript and follow along!Related Links and Resources:Visit Walker Publicity ConsultingWalker NewsInterview with Roop RajMarketing Profs Podcast, Different is Better than Better, Part 1 Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here