Episode 20: Increasing Podcast Diversity: Actionable Strategies From Inclusion Expert Sonia Thompson

This episode had me thinking long after we hit stop on the recording. In Episode 20 of Podcast Growth Tools, I sat down with Sonia Thompson, an inclusion marketing strategist who helps brands show up in ways that make everyone feel like they belong—and the conversation was full of lightbulb moments.  We didn’t just talk about values—we talked about practical steps podcasters can take to build a show and a brand that’s truly inclusive.   Here’s what we covered: How to audit your podcast through the lens of inclusivity The role of intentional guest selection in making people feel represented Subtle messaging shifts that create real connection with your audience What it actually looks like to show your values through your content Why inclusivity is not just a moral thing—it’s a smart business strategy   Timestamps: 05:38 - Launching a Unique Business Podcast 08:55 - Podcast Drives Business Success 12:33 - Podcast-Centric Content Strategy 14:35 - Improving Podcast Discoverability via SEO 20:35 - "Ensure Guest Diversity on Podcasts" 22:46 - Diversify Networks for Diverse Guests 24:50 - Broadening Horizons for Diverse Influence 30:33 - Choosing Your Audience First 34:09 - Inclusive Cupcake Offerings at Sprinkles 37:59 - Understanding Customers Through Intimacy 39:14 - Evaluating Inclusivity with See Me Index 44:10 - Podcast Inclusivity and Diversity Audit 48:04 - Curiosity and Demand for More I found myself wondering—am I really creating a podcast where everyone feels seen and welcome? If you’ve ever had that same question, this episode is going to hit home. Sonia shares so many tangible, doable shifts that made me rethink how I show up—and I know it’ll do the same for you. Tune in and take what you need.   Listen in now 🎧 Apple Podcasts: https://apple.co/3Ws7NJT Spotify: https://open.spotify.com/show/5w5sVEQ6Xj7aAb8gWd1iCn?si=22cde9f626384dc4 Website: https://podcastmarketinghub.com/    #PodcastGrowth #InclusiveMarketing #PodcastTools #PodcastStrategy #KyleeChandler #SoniaThompson #InclusiveContent #AudienceGrowth