Episode 20: Keeping the Data in your Pipeline Fresh - Donato Diorio

Keeping the data in your pipeline fresh is crucial for running a productive system, but too many of us allow our data to get old and obsolete, clogging up the pipeline and hurting sales. Technology can help keep your contacts updated, but it's far from a perfect solution. My guest today is Donato Diorio,the Co-founder and General Manager of Data Services at RingLead, a company that offers the tools you need for your company's contacts. We discuss the problem with thinking cold calling or cold emailing is dead, tips for tracking your numbers and pacing your interactions with leads, contacting multiple influencers to move prospects through the cycle, and the culprits that are keeping good sales processes down.  Episode Highlights: Introducing Donato Diorio Why email and phone conversations aren't dead yet How a 3x3 approach can boost your outreach Data, technology, and outreach Bridging the gap between sales and marketing Lead generation and data for start-up companies Challenges with building buyer personas Voicemails  Resources: Donato Diorio's Voicemail Webinar Donato's blog Connect with Donato on Linkedin or by emailing him at [email protected] The Innovator's Dilemma by Clayton M. Christensen