Episode 20 - Marketing and Innovation with Jessica Hall

In Episode 20 of Building With Metal, I sit down with Jessica Hall, McElroy Metal’s corporate marketing manager, to explore the intersection of marketing and innovation in the construction industry. Jessica shares her extensive background in marketing across various sectors and discusses the strategic reasons behind launching the Building With Metal podcast. We delve into how the podcast aims to educate and expand its audience beyond contractors to include architects and designers. Jessica also highlights the role of digital tools like the Lightbeams tool for architects and the evolving landscape of social media in engaging audiences. We touch on the importance of showcasing work on platforms like Instagram and LinkedIn and the potential of video content through YouTube and TikTok. Join us as we explore the dynamic world of marketing in construction and the exciting future ahead.