Episode 20: Microtrends Squared, a conversation with Mark Penn

Mark Penn, author of Microtrends Squared, The New Small Forces Driving the Big Disruptions Today, joins the podcast to breakdown the trends that are driving the modern world.  Microtrends and countertrends often make up only one percent of the American public, but create massive social movements capable of changing the commercial, political and social landscapes.  Inside the ICE House: https://www.theice.com/podcast/inside-the-ice-house