Episode 20 - Revenue vs Cash: Why Most Business Owners Get This Wrong

Join us at www.psalmtreeceomastery.com Most Christian business owners are leading from a revenue perspective — watching what comes in and assuming the business is healthy. But revenue is a story. Cash is the truth. In this video, I walk you through The Four Numbers — the only metrics that tell you the real condition of your founder-led business: ✅ Operating Cash Flow — how much actual cash your business generates ✅ Days Sales Outstanding — how long it takes to collect what you've earned ✅ Owner's Compensation — whether your business is truly sustainable ✅ Cash Reserve — how many days you can survive without new revenue If you run a business between $500K and $20M, and you want to lead with clarity instead of guessing — this is the framework for you.