Episode 20: Revolutionizing Pharma: How AI & PSP are Enhancing Patient Care

In this episode, host Jas Kaur sits down with David Manetti, a pharma industry veteran, to discuss the evolution of PSPs. David shares insights from his 20+ years of experience in pharma, highlighting how PSPs have expanded to include not just medication adherence but also emotional and financial support for chronic condition patients.  The conversation explores the transformative role of AI in personalizing care, predicting risks, and optimizing treatment plans. David explains how AI enhances marketing strategies, patient segmentation, and communication. The episode also covers the challenges of AI integration in the pharma sector, including data privacy and compliance, while looking ahead to AI’s future in improving patient support and healthcare outcomes. Tune in to gain fresh insights into the next wave of innovation in patient care and explore how AI is shaping the future of healthcare delivery and patient outcomes.