Episode 20 - State of 2026 - Marketing

In this engaging episode of the Osumaré Learning Podcast, host Portia Michele Osumaré gathers her marketing support squad to discuss the evolving landscape of marketing in 2026. Featuring insights from Michelle Wilmoth, Nicole Aquila, and Kung Pik Liu, the conversation delves into the importance of authenticity, collaboration, and leveraging AI in marketing strategies. The guests emphasize the need for businesses to focus on building genuine relationships, understanding their brand identity, and aligning with causes that resonate with their audience. As they explore the future of marketing, the panelists highlight the significance of small communities, radical authenticity, and the power of partnerships in creating impactful marketing campaigns.Chapters00:00:00 Introduction to the Marketing Support Squad00:03:00 The Importance of Authenticity in Marketing00:09:00 Leveraging AI in Marketing Strategies00:15:00 Building Genuine Relationships and Partnerships00:21:00 The Future of Marketing: Small Communities and Radical Authenticity00:27:00 Aligning Marketing with Causes and Simplifying Strategies