Episode 20 | The Digital Transformation of Livestock Marketing with Paul Holm, AuctionsPlus

In this episode of The Angus Table, host Scott Wright sits down with Paul Holm, General Manager of Networks at AuctionsPlus, for a comprehensive conversation about online livestock marketing innovation.Paul shares insights from AuctionsPlus's 40-year evolution as an agency-owned business (50% Elders, 50% Nutrien), the remarkable scale of the platform, the groundbreaking bloodline verification initiative launching in April 2026 to connect seedstock brands with verified commercial offspring and quantify premiums, and the company's commitment to agent education and industry best practice.They discuss remote workforce management (50% of staff outside Sydney), extraordinarily low dispute rates (0.7% of lots), and why selling positive stories about on-farm practices matters for differentiation.So pull up a chair at the Angus Table for insights on the digital transformation of livestock marketing.Key topics covered:How AuctionsPlus evolved over 40 years to 220,000 monthly users listing 600,000+ commercial cattle (400,000+ Angus-influenced)The assessment process: 130+ data points, assessor training requirements, and offline mobile entry for crush-side efficiencyRemarkably low dispute rate (0.7% of lots) with agent third-party verification adding trust and integrityThe innovative bloodline verification initiative to verify commercial vendor purchases their genetics, creative value, increasing trust and quantifying market premiums with analyticsSheep genetics ASBV integration with filtering capabilities and buyer notifications for specific genetic profilesFeeder-optimised tagging developed through extensive feedlot discovery (weight, age, pregnancy testing criteria)Remote workforce management: 50% of staff outside Sydney with regional coverage requiring scheduled communication and quarterly in-person tripsWhy discovery process now involves interviewing buyers/sellers/agents before building features rather than acting on single ideasHow competitive board members (Elders vs Nutrien) make industry-leading decisions for agency sector benefitWhy selling positive on-farm stories differentiates brands in the engaged 220,000-user monthly audienceRelevant links mentioned in the episode:AuctionsPlus website: www.auctionsplus.com.auContact details:This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/+Follow Angus Australia on + Facebook + Instagram + X + LinkedIn ++Follow Angus Youth Australia on + Facebook + Instagram + X +CREDITS:Host: Scott Wright, CEO. Get in touch via email [email protected]: Mel Strasburg [email protected] editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au