🎧 Episode 20: The Hidden Power of Asset Management — Featuring Walter Peseski of Garfield Public/Private

In this episode, Cody sits down with special guest Walter Peseski (LinkedIn: https://www.linkedin.com/in/walter-peseski/), Senior Vice President of Asset Management at Garfield Public/Private—one of the most respected firms in the development and public/private partnership space.With more than 30 million square feet developed, over $11 billion in financing structured, and $2 billion in successful public/private projects, Garfield brings unmatched expertise to how hospitality assets are managed, financed, and optimized.Walter, a 20-year hospitality veteran with leadership experience at Disney, Hilton, and Wyndham, offers a rare and insightful look into how hotels truly operate behind the scenes—and what owners don’t know they should be asking.🔹 Segment 1: Why Third-Party Asset Management Matters Walter explains why most owners aren’t hoteliers—and how a strategic asset manager protects the owner's interests, ensures operational transparency, and asks the hard questions management companies often overlook.🔹 Segment 2: How Public/Private Partnerships Shape Hospitality From urban redevelopment to tourism infrastructure, Walter breaks down how these partnerships work, why they matter, and how they’re shaping the next generation of hotel projects.🔹 Segment 3: Balancing Revenue Growth with Expense Control A favorite topic: why brands and management companies are often incentivized only around revenue—and how that can hurt profitability. Walter shares how to keep both sides aligned and protect NOI.🔹 Bonus: Walter’s Top 3 Hilton Properties To wrap up, Cody asks Walter to share his three favorite Hilton properties to visit for vacation—perfect inspiration for your next trip.This conversation is packed with insights for hotel owners, general managers, developers, and anyone wanting a deeper understanding of how great hotels stay great. Follow us on Instagram - @thevibrantteam@virtualgmpodcastCheckout our website - www.thevibrantteam.com