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Episode 20: The Price of Innovation – How Smart Monetization Fuels Disruption 

EPISODE · Apr 8, 2025 · 34 MIN

Episode 20: The Price of Innovation – How Smart Monetization Fuels Disruption 

from Process Transformers · host SAP SE

Join us on Process Transformers as Dan Balcauski sheds light on the pillars of SaaS growth and the profound impact of pricing strategies. Explore how focusing beyond mere acquisition to include effective monetization and retention can fundamentally transform your business. Dan argues compellingly that success depends not just on what you charge but, importantly, on who and how you charge. This episode is a must-listen for anyone looking to deep dive into the mechanics of business growth. Let’s dive right in! Guest: Dan Balcauski Founder and Chief Pricing Officer at Product TranquilityDan Balcauski is the founder and Chief Pricing Officer at Product Tranquility, based in Austin, TX. He focuses on helping high-volume B2B SaaS CEOs define pricing and packaging for new products. Over his career, he has worked in both B2C and B2B companies ranging from startups to publicly traded enterprises. Host: Lukas N. P. EggerHead of the Innovation Office & Strategic Projects team at SAP SignavioLukas leads a team of experts, steering innovation projects. His approach blends a strong technical understanding with a keen eye for product discovery and digital transformation. Lukas regularly contributes to discussions and panels, sharing his perspectives on AI, the digital zeitgeist, and philosophy. Lukas funded multiple startups, published a humorous philosophy book, and received silver screen quotation for special effects work for an animated movie.If you want to learn more about:Our guest: Dan Balcauski | LinkedIn , Dan Balcauski | X Product Tranquility: Product Tranquility SAP Signavio: https://www.signavio.comIf you have questions or comments, email: [email protected] downloads:Download transcript as PDF file

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Episode 20: The Price of Innovation – How Smart Monetization Fuels Disruption 

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