Episode 202: Bigger Isn’t Always Better: The Power of a Smaller, Simpler Business

In the last episode, I shared some of the business advice I no longer believe—including the idea that growth should always be the goal. This week, I’m taking that idea further by sharing how I’m editing the business I’ve spent more than a decade building.I’m not walking away from meaningful work or giving up on ambition. I’m becoming more discerning about what I want my business to require of me and what I want it to make possible. More time with my family. More space to read, write, travel, explore new interests, and create a life I have room to enjoy.I also share why I’m doubling down on Substack as a place to develop my ideas, connect more deeply with readers and listeners, and bring Brand for Good and Brand & Belief together in complementary ways. And I introduce Brand Breakthrough Live, a new opportunity to watch real brand strategy unfold through a live conversation with a business owner.In This Episode, I Talk About:* Why changing your definition of success does not invalidate what you built before* How simplifying a business can create space for a more expansive life* Why Substack and Brand Breakthrough Live reflect the work I want to do nextA smaller business does not have to mean smaller ideas, less ambition, or less impact. Sometimes, it means becoming clear enough to build the business—and the life—you actually want.Brand for Good LinksLearn more about my agency: prosperforpurpose.comGo behind the scenes on branding: Brand & Belief: lorraineschuchart.substack.comInterested in my personal essays? Find them here: lovelorraineschuchart.substack.com Get full access to Lorraine Schuchart at lorraineschuchart.substack.com/subscribe