Episode 202 - Innovating at the Intersection of BNPL and Embedded Commerce with Bobby Tzekin, Founder and CEO of Wisetack

In this episode, we explore the intersection of three significant payment trends: helping small businesses modernize their payment acceptance options, embedded finance, and the consumer lending phenomenon known as  Buy Now, Pay Later. We look at the potential market - asking ourselves if there is demand from small businesses and consumers. Then we unpack the opportunity using our BNPL "flywheel" to examine the critical success factors for any BNPL solution. Yvette Bohanan and Debbie Bartoo are joined by Bobby Tzekin, Founder and CEO of Wisetack (and Glenbrook Payments Boot Camp alumnus) to examine how technology, consumer and small business demand, and banking are opening up a very large market in the BNPL space - one that has a lot of potential and a lot of nuance.