Episode 204: Brand Breakthrough Live with Melinda Lloyd

What do you do when everything you’ve created feels true to who you are—but, together, it doesn’t make sense to anyone else?That’s the challenge at the heart of the first episode of Brand Breakthrough Live, my new Substack show where I coach a creator or business owner through a real brand issue—live—so others can learn from the conversation.So many people messaged me after this live that I decided to share a slightly edited version of the conversation here on Brand for Good. If you’re a multi-dimensional founder or creator, you’ll learn my go-to process for creating a brand that aligns your passions with a bigger purpose and promise.My first guest, Melinda Lloyd, has built three distinct brand identities: separate publications, each with its own following. She came to me to learn if and how she might bring them all together under one brand umbrella. Tune in to discover what she learns and how it might apply to your brand, too.Brand for Good LinksLearn more about my agency: prosperforpurpose.comGo behind the scenes on branding: Brand & Belief: lorraineschuchart.substack.comInterested in my personal essays? Find them here: lovelorraineschuchart.substack.com Get full access to Lorraine Schuchart at lorraineschuchart.substack.com/subscribe