Episode 204 - Inside the Development of Schwalbe's Mountain Bike Tires

Mountain bike tires are a dark art, so Henry Quinney and I sat down with Schwalbe product manager Carl Kämper to ask all the questions. How do new tires get developed? What does testing look like? Why are they so damn expensive? We were also joined by Felix Jahn, Head of Corporate Social Responsibility, with insights into the business of actually making tires, and the challenges faced in trying to lower their impacts.