Episode 204: Knowing Your Audience With Empathic Marketing

Mike Caldwell has done it all. He is a former paramedic turned marketing coach through his company The Marketing Medic. Mike has worked with a number of big names including Russell Brunson and Todd Brown. Through his successes across the United States, he has developed a keen system for helping businesses of all kinds develop marketing strategies that work! Get to know Mike (AKA the Marketing Medic) in this week's episode to learn how you can use empathic marketing to grow your business today. Here's a Glimpse of What You'll Learn 0:14 Introduction 1:53 What is Empathic Marketing? 6:11 Five Levels of Awareness 7:21 Mike's Life Changing Event 11:04 From Side Hustle to Full Time 12:52 Meeting Russell Brunson 14:05 Understanding Your Audience 18:03 Mike's Mentors 20:13 Rituals and Routines 21:36 Living Off the Grid 24:43 Targeting the Right Audience 26:46 Offering a Guarantee Move beyond funnel hacking and other fad marketing styles with empathic marketing. Understand who your audience consists of, what they need, and how they want it. Then deliver your value to them the way it needs to be done. This is a must for everyone, but especially those in a saturated industry. Go further than the competition with a strategy that is personalized to your specific clientele. Speakers Featured in this Episode - Tom Foster of Foster Web Marketing - Mike Caldwell of The Marketing Medic This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.  Our award-winning marketing and systems solutions are what sets us apart from everyone else.