Episode 205: Industry Tea with Partner Merchynt - SEO for Fitness Studios

What We Cover In This Episode:  A look at what Merchynt does and the services that the platform offers [1:19] Some of the benefits local fitness studios will see from having a solid understanding of SEO [4:11] Strategies that local studios can use for keyword research [6:16] What types of content you should focus on to improve your SEO ranking [15:34] Key metrics to monitor in order to evaluate the effectiveness of your SEO efforts [17:42] Hot tips for SEO from Justin and the team at Merchynt [20:11] Quotes: "90 percent of people are looking for local fitness studios, or any kind of business really, on Google Search and Google Maps. Small businesses have a unique advantage there, because the larger brands just can't compete on Google Business profiles, so that's why we decided to focus in this area." [Justin, 2:35]  "When you're going down other marketing channels like pay-per-click ads, you're spending per lead. Whereas, if you can just get your SEO down right, you'll get a natural flow of free customers coming in your door every day." [Justin, 4:32]  "Just take the two hours that it takes to freshen up your website with the things that we mentioned and your Google Business profile. Sometimes just a one-time optimization can really make a difference, or give you a quick little bump." [Justin, 20:13]  LINKS:   Learn More About Merchynt & Get An Exclusive Offer!  Merchynt's Website & LinkedIn Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support  [email protected] https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog