Episode 206: Definition 6, Offbeat Introduce Virtual Influencer Zero

From NFTs to virtual influencers, augmented reality and crypto, the metaverse may feel like the W...

Episode 206 of the The Daily Brief Podcast | Promax podcast, hosted by The Daily Brief Podcast | Promax, titled "Episode 206: Definition 6, Offbeat Introduce Virtual Influencer Zero" was published on October 18, 2022 and runs 53 minutes.

October 18, 2022 ·53m · The Daily Brief Podcast | Promax

Summary

From NFTs to virtual influencers, augmented reality and crypto, the metaverse may feel like the Wild West, but for brands who embrace data-driven planning and are willing to iterate and evolve, it’s the biggest opportunity out there. And it’s coming fast, so it’s something all brands will want to take into consideration as they plan for the future.In this episode of The Daily Brief Podcast, Jason Rockman, president of customer experience agency Definition 6, and Shep Ogden, co-founder and CEO of Offbeat Media Group, introduce us to virtual influencer Zero and give us a taste of what it’s like to interact with him.After talking with Zero, Rockman and Ogden share how successful the virtual influencer has been as he gains followers, acquiring more than 350,000, and works with brands, such as Samsung, just since being introduced in February. The pair go on to consider other ways brands should be thinking about innovating as the internet evolves into Web3 and beyond. 

Episode Description