Episode 206: Local Visibility From Community-Based Marketing

Len Spada of Massachusetts' Spada Law Group is a friend, a colleague, and an advocate for his community at large. While his practice is based just a short trip away in Chelsea, Massachusetts, this Boston-born personal injury attorney has built a reach that far surpasses state boundaries. Len has used community-based marketing to not only make a difference in his neighborhood, but make a name for himself both locally and throughout legal marketing circles across the country. Here's a Glimpse of What You'll Learn: - 0:11 Introduction - 1:46 How Len Got Started - 4:49 Working With Insurance Companies - 6:42 Importance of Varied Experience - 8:26 Len's Mentors - 10:53 Starting a Law Firm - 13:36 Rituals and Routines - 15:53 Podcast Recommendations - 18:06 Book Recommendations - 19:08 Len's Past Mistakes - 22:42 Community-Based Marketing - 30:09 Closing Thoughts Community-based marketing is a form of community outreach in which you get your practice involved in events and causes around the neighborhood and local community. It's an excellent way to get your name out there when facing competition that may have more resources and years of practice than you. There is no doubt that, if you want to succeed, you should start with the basics—and community-based marketing is definitely the ABCs of building a local presence in the most impactful way. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Len Spada of Spada Law Group  This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.  Our award-winning marketing and systems solutions are what sets us apart from everyone else.