Episode 208: Modern Marketing for SMBs With Ben Lund

Ben Lund is the founder of Rise Marketing Group, based just outside of Boston, Massachusetts, in Dedham. His agency specializes in marketing for small-to-medium-sized businesses, ecommerce companies, and educational institutions. Ben himself is a veteran employee of Yahoo, RKG Ad Agency (acquired by Merkle), and Google. His experience and natural curiosity has led to a marketing career exploring the value of SEO, PPC, email, and social media to help his clients grow beyond expectation! Here's a Glimpse of What You'll Learn 0:10 Introduction 0:30 About Rise Marketing Group 2:13 Working at Google & Yahoo 4:04 Entrepreneurship in Marketing 5:54 Rise Marketing Group's Niches 7:09 SMB Marketing 9:44 Ecommerce Marketing 12:46 Applying Tech to Marketing 14:49 Utilizing AI & Machine Learning 16:36 Working With GA4 17:21 Media Recommendations 19:40 An Homage to Dan Kennedy 22:18 More About Ben & Closing Thoughts A modern business needs a modern approach to marketing. In a world that is constantly evolving, the needs and methods of marketing are always changing. One day, we're looking at an internet that wants content that is geared towards search engine algorithms; the very next day, those same search engines are on the hunt for human-centric content. PPC was once an afterthought in marketing campaigns, but it's a strong source of leads today. The very best content used to be written by human writers, and we feared the "robot apocalypse" from AI. And while that may still be very much true, the inclusion of advanced AI tools in a robust marketing stack is a revolution that is sweeping industries across the globe.  Ben Lund and his team at Rise Marketing Group understand the best ways to use these tools in business. His conversation and insights are more than useful for everyone, even those that don't work in ecommerce or education. All SMB owners and marketers need to listen to this episode! Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Ben Lund of Rise Marketing Group This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.