Episode 209: Harnessing Machine Learning for Digital Advertising With Alex Makarski

Alex Makarski is the founder of Clickmakers.io and MeasureBit, an AI-powered digital advertising agency and a data integration and analytics company, respectively. Hailing from the former Soviet Union, Alex originally studied to be an engineer. However, he now splits his time between Canada and Mexico after successfully shifting his scientific training to the realm of digital marketing.  Alex utilizes machine learning to improve the programmatic video, display, and search ads his clients rely on to find success in their own ventures, and he offers clients integration solutions that unlock the full potential of their built-up user and conversion data. In this episode, Tom sits down with him for a deeply insightful and fascinating discussion of how algorithmic tools and AI can be applied to everyone's digital campaigns. Here's a Glimpse of What You'll Learn 0:13 Introduction 1:38 How Alex Got Started 4:00 Alex's Companies 7:01 Working With Machine Learning 11:52 Training Algorithmic Tools 15:02 Advice for Law Firms 21:51 Staying Up to Date in Marketing 23:43 Marketing Agency Red Flags 24:21 Staying Grounded in Marketing 28:46 Closing Thoughts Artificial intelligence, more aptly referred to as "machine learning," is ingrained within the digital advertising space. As time goes on, it's become increasingly relevant in the analytics space, as well. Clickmakers.io and MeasureBit are two vendors that offer different sides of the spectrum for companies looking to make the most of their data and expand their reach strategically and efficiently. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Alex Makarski of Clickmakers.io and MeasureBit This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.