Episode 209: NY Islanders Partnership Activation Re-imagined

Tom and Joe kick off their loaded 2021 conversation slate with Nicole Hogan '19, Director of Partnership Activation for the New York Islanders. The group discusses the opening of UBS Arena in 2021-22 and the complexities associated with activation amid the pandemic. Nicole reflects on the complimentary leadership styles of owners Jon Ledecky and Scott Malkin, and how their community-focused strategy guides her efforts to foster and expand the Isles fan base.--Nicole HoganUBS Arena - Richard Browne Walk and TalkNY Islanders - Built On New York--The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo (@TDeBernardo33), and Ben Walsh. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com