Episode 21: All MSPs Need to Change is Everything

Erick and Rich discuss Google’s big push into the channel generally—and SMB channel specifically—to attract AI partners, and the two magic questions MSPs should never end a sales meeting without asking. Then they’re joined by Canalys analyst Jay McBain for a fascinating look at how selling to millennials, competing with accounting firms, and other long-term trends will require MSPs to upend many of their most settled assumptions. And finally, one last thing: what happened when a Scottish train passenger mistook a cosplaying Star Wars stormtrooper for a security threat. Discussed in this episode:Bonus Post: Google Has a Lot of Partners. It Wants a Lot More.Platforms are the winners on Wall Street. How do you move from being a Channel Chief to a Platform (Ecosystem) Chief?Reported armed man at Scottish train station was 'Star Wars' Stormtrooper