Episode 21 - An entrepreneurial life in coaching: Madeleine Dunford’s story

In this episode, host Neil Mackinnon is joined by Madeleine Dunford, founder of Career Connections and head of AoEC East Africa, for a rich and personal conversation about her journey and the evolution of coaching in the region.Madeleine shares how she built her business over nearly three decades, from introducing psychometrics to East Africa to developing executive search and, later, pioneering executive coaching in response to shifting client needs and the 2008 financial crisis. Her story reflects a deep entrepreneurial spirit and a strong belief in developing local leadership talent. She also reflects on her long-standing partnership with the AoEC, highlighting its role in bringing accredited coach training to East Africa and supporting the professionalisation of coaching in the region. Together, they explore the impact of its programmes and the diverse mix of leaders and aspiring coaches who undertake them. Madeleine offers insight into her coaching philosophy, blending creativity, reflection and a focus on action, as well as her purpose of “lighting a thousand candles” through both coaching and developing others.The conversation also explores her passion for systemic team coaching®, the realities of working across diverse and emerging markets, and her perspective on AI as a useful complement - rather than a substitute - for human coaching. This episode will resonate with coaches and leaders interested in purpose-driven practice, global perspectives and the human impact of coaching.You can connect with our speakers here: ·       Neil Mackinnon, senior faculty, the AoEC – host·       Madeleine Dunford, head of AoEC East Africa and founder of Career Connections - guest speaker