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Episode 21: Andy Groller (Dragon360) on Navigating Paid Media and Getting Real About B2B Measurement episode artwork

EPISODE · Jun 10, 2025 · 26 MIN

Episode 21: Andy Groller (Dragon360) on Navigating Paid Media and Getting Real About B2B Measurement

from 11 Minutes with Octane11: a B2B Marketing Mini-Podcast · host Dan Rosenberg & Stephany Shelton

In this episode of "11 Minutes with Octane11" hosts Dan Rosenberg and Stephany Lang sit down with Andy Groller, President and CEO of Dragon 360. They delve into the complexities of B2B marketing, including the importance of benchmarking, integrating paid media, utilizing AI in workflows and marketing, and bridging communication gaps between sales and marketing teams to drive success.00:33 Focus on ABM Reporting01:48 Misleading Industry Benchmarks03:33 Common Pitfalls in Paid Media07:19 Evaluating Individual Channels11:06 Role of AI in Marketing16:13 Aligning Sales and Marketing20:28 Building an Effective B2B Strategy23:41 Conclusion and Key Takeaways

What this episode covers

In this episode of "11 Minutes with Octane11" hosts Dan Rosenberg and Stephany Lang sit down with Andy Groller, President and CEO of Dragon 360. They delve into the complexities of B2B marketing, including the importance of benchmarking, integrating paid media, utilizing AI in workflows and marketing, and bridging communication gaps between sales and marketing teams to drive success.00:33 Focus on ABM Reporting01:48 Misleading Industry Benchmarks03:33 Common Pitfalls in Paid Media07:19 Evaluating Individual Channels11:06 Role of AI in Marketing16:13 Aligning Sales and Marketing20:28 Building an Effective B2B Strategy23:41 Conclusion and Key Takeaways

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Episode 21: Andy Groller (Dragon360) on Navigating Paid Media and Getting Real About B2B Measurement

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Frequently Asked Questions

How long is this episode of 11 Minutes with Octane11: a B2B Marketing Mini-Podcast?

This episode is 26 minutes long.

When was this 11 Minutes with Octane11: a B2B Marketing Mini-Podcast episode published?

This episode was published on June 10, 2025.

What is this episode about?

In this episode of "11 Minutes with Octane11" hosts Dan Rosenberg and Stephany Lang sit down with Andy Groller, President and CEO of Dragon 360. They delve into the complexities of B2B marketing, including the importance of benchmarking, integrating...

Can I download this 11 Minutes with Octane11: a B2B Marketing Mini-Podcast episode?

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