Episode 21 - Brandon Fuss-Cheatham - Building Merch Empires: Logan Paul & MrBeast

Brandon Fuss-Cheatham played point guard at Ohio State — but after hoops, he helped launch some of the biggest influencer merch brands in the world.From running a small t-shirt shop in Columbus to building merch empires for Logan Paul’s Maverick, MrBeast, and Travis Kelce, Brandon was one of the original forces behind the creator merch movement, alongside our very own host, OG Pickle.In this episode, we dive into how influencer merch really got started, what it was like scaling Maverick to thousands of orders a day, and what went right — and wrong — behind the scenes. Brandon shares the wins, the chaos, and the lessons learned from building brands that defined internet culture.We also talk about what it takes to launch merch in 2025, how TwoDads is preparing for our first drop, and why Mitch will forever be known as “OG Pickle.”This one’s packed with stories, strategy, and straight-up merch history.🎥 Watch this episode on YouTube📲 Follow us @TwoDadsPodcast🧢 Merch drops soon — stay ready.