EPISODE · Jun 24, 2025 · 46 MIN
Episode 21: From Farm to Face: How Nancy Wingham is Redefining Skincare with Purpose and Pecans
from The People-Driven CEO Podcast · host shanejjamesgroup
In this episode, Nancy Wingham, founder of Nuez Acres, shares her inspiring journey of turning a small family pecan farm in Mexico into a sustainable beauty brand sold across North America. What began as a mission to support her hometown farmers during a pecan market collapse has evolved into a vertically integrated skincare company known for its eco-conscious values, zero-waste production, and innovative pecan oil–based formulas. Nancy opens up about the challenges of launching during the COVID-19 pandemic, the realities of building a business with family, and her unique path to securing shelf space at Walmart Canada. With a clear vision to become a global leader in sustainable beauty, her story is one of resilience, impact, and deeply rooted values. Mobile viewers: tap the link to watch the interview: https://youtu.be/ZgDEdx_FZuk 🌐 Nuez Acres: https://nuezacres.ca/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
What this episode covers
Nancy Wingham built Nuez Acres from the ground up, transforming raw pecans from her father’s farm into a clean, zero-waste skincare line now sold across Canada and the U.S. In this episode, she shares the highs and lows of growing a family-run business, breaking into retail, and educating consumers in a crowded beauty market. Nancy also talks about her mission to empower customers to make better choices for themselves and the planet — and how the people side of business is the true key to long-term success. 🎧 In this episode, they discuss: - How Nuez Acres started in response to a pecan market crash and grew into a 14-SKU skincare brand. - Challenges and wins of launching during COVID and breaking into major retail like Walmart. - Navigating the dynamics of running a family business across borders. - Why vertical integration, sustainability, and zero waste are core to the brand’s success. - The importance of communication, people skills, and building a human-centered company culture.
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Episode 21: From Farm to Face: How Nancy Wingham is Redefining Skincare with Purpose and Pecans
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