Episode 21: From Overlooked to Essential: The Four Visual Professionals in Architecture

"No amount of photometric studies is gonna tell you how it's actually gonna perform until you actually see it at 10 o'clock at night." - Rob Reuland  Avi Mor of Mor Lights and Lisa Reed of Reed Burket Lighting Design reflect on their first year hosting Lighting Matters, outlining their evolved mission to advocate for lighting design as the fourth essential visual profession alongside architects, interior designers, and landscape architects. They discuss the critical need for unified industry advocacy through organizations like IES and IALD. "Why would you create something new when there's already brand recognition?" Mor asks about working within existing structures. The hosts examine how lighting gets overlooked by major design organizations and their strategy to bring lighting conversations to broader industry events. Reed emphasizes that quality lighting design isn't about project size but about "meeting the visual needs of the people occupying that space."   In This Episode:   (00:00) One-year celebration of the podcast, and advocacy mission evolution  (03:12) Four primary visual professionals in the built environment  (18:37) IES technical standards versus IALD design advocacy  (25:25) Bringing lighting conversations to broader industry events  (31:58) New IES standard addresses visual and physical needs  (39:43) Real-world lighting impact on emotions and business  (45:57) Future podcast direction and listener engagement strategy  Would you be interested in sponsoring our podcast? Reach out to us.   Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes!    About the show:   Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.    Resources: Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/ Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w  Lisa Reed  https://www.linkedin.com/in/lisa-j-reed-b198154/   Reed Burkett Lighting Design http://www.rbldi.com  Avraham Mor  https://www.linkedin.com/in/avrahammor/  Morlights  https://www.morlights.com/