Episode 21: Josh Reit | Inside the World of Pernod Ricard's Windsor Facility & Leadership Insights

In this episode of Beyond 2 Bridges, hosts Ryan Donally and Matthew Dumouchel sit down with Josh Reit, Vice President of North American Manufacturing at Pernod Ricard, for an inside look at one of North America’s largest and most advanced distillery operations right here in Windsor-Essex.Josh shares his journey from Wisconsin to global leadership, offering insight into what it takes to lead at scale while maintaining a strong connection to people, process, and performance. The conversation dives into the remarkable capabilities of the Windsor facility, including its ability to process tens of millions of litres annually using locally sourced Essex County grain and its unique ability to produce multiple distillates simultaneously.The discussion explores how Pernod Ricard balances heritage and innovation, especially when supporting iconic brands like J.P. Wiser’s. From honoring tradition to evolving products for new generations, Josh explains how brand stewardship plays a critical role in long-term success.Sustainability and technology are also front and center. Josh outlines how the facility is evolving through energy efficiency improvements, waste reduction strategies, and smarter manufacturing systems. He also highlights the growing role of AI and automation in modern production environments and how these tools are reshaping the workforce and operational efficiency.The episode also touches on the importance of partnerships with local institutions like the University of Windsor and St. Clair College, helping develop the next generation of talent and ensuring Windsor-Essex remains competitive in advanced manufacturing.In this episode you will hear about:• The scale and complexity of Windsor’s Pernod Ricard facility• How heritage brands like J.P. Wiser’s continue to evolve• Sustainability initiatives and environmental innovation in manufacturing• The growing role of AI and smart manufacturing systems• Leadership strategies focused on people, culture, and autonomy• Workforce development and partnerships with local institutions• The future of Windsor-Essex as a manufacturing and innovation hubFrom distilling and sustainability to leadership and technology, this episode highlights how Windsor-Essex continues to play a key role in global manufacturing and brand excellence.Beyond 2 Bridges brings together voices from business, innovation, culture, and community leadership to explore the people shaping Windsor-Essex.New episodes released weekly.Episode Chapters00:00 Introduction to Josh Reit and Windsor operations02:05 Josh’s background and career journey06:39 Windsor distillery capacity and capabilities08:20 Canadian whisky and brand heritage10:01 Balancing heritage and innovation12:09 Canadian whisky profile and accessibility15:00 Portfolio insights and tasting stories17:08 Operational complexity and national impact23:35 Infrastructure and production systems25:28 Community engagement and event space26:34 Sustainability initiatives and agreements28:45 Environmental improvements and emissions30:09 Waste reduction and process innovation34:30 Leadership philosophy and team development36:43 Future of manufacturing and AI integration39:18 Partnerships with education and workforce development40:59 Closing thoughts on leadership and community