Episode 21 — Multilingual Communication Services With Wendy Pease '85

You'd best describe Wendy Pease '85 as a cultural wordsmith. On today's episode of The People of Penn State, Wendy joins us to discuss her role as Owner and President of Rapport International, which provides written translation, spoken interpretation and multilingual communication services for local and global companies. She also talks about her early interest in marketing language, the types of services her company offers different partners, her new book, and more.Connect with Wendy and her organization: Website: www.RapportTranslations.comLinkedIn: https://www.linkedin.com/in/wendypease/Facebook: https://www.facebook.com/wendypeasInstagram: https://www.instagram.com/wendy.pease/Twitter: https://twitter.com/RapportIntlTikTok: https://www.tiktok.com/@wendy_peaseTimestamps: 0:00 — Alma Mater Open0:20 — Intro3:00 — Wendy's Penn State story4:07 — Involvement at Penn State4:45 — Working at WPSU 5:40 — Ad Read #1 - The Alumni Shop6:40 — The origins of Rapport International 8:35 — Using a Penn State degree10:37 — Companies Wendy has worked with13:41 — Importance of closed captioning accuracy 16:20 — Engaging audiences in an authentic way19:45 — Exporting services22:20 — Wendy's book "The Language of Global Marketing" 25:00 — Wendy's "Global Marketing Show" Podcast 27:20 — Podcasting broadens conversations 28:30 — Helping companies with Diversity, Equity and Inclusion strategies 30:35 — Bridging language gaps34:15 — Slang and its challenges as a part of global marketing36:07 — Ad Read #2 - Penn State Bakery36:58 — Lighting Round Q&A 40:20 — Outro 41:33 — Alma Mater Close --------------------------------------------------------------------------------------------------------------------Learn more about the Penn State Alumni Association: alumni.psu.edu. Follow the Penn State Alumni Association on:FacebookTwitterInstagramLinkedInFor more alumni stories, visit pennstatermag.com