Episode 21 - Nathan Swinson Bullough of Imageco

In this episode, Colin Sinclair McDermott interviews Nathan Swinson Bullough, the Managing Director of ImageCo, who shares his journey from a print operator to leading a successful print company. Nathan discusses his passion for creativity, the challenges of transitioning to leadership, and the evolution of ImageCo under his guidance. He emphasizes the importance of sustainability in the print industry and highlights innovative projects that showcase the company's commitment to creative design and environmental responsibility. In this conversation, Nathan discusses the evolution of his business, ImageCo, particularly in the context of sustainability and innovation post-COVID. He emphasizes the importance of certifications to avoid greenwashing and highlights the need for continuous improvement in materials and waste management. Nathan shares insights on attracting big clients through creativity and the impact of awards on business growth. He also reflects on the importance of engaging the next generation in the industry and balancing work with family life. The conversation concludes with personal insights and advice for implementing sustainable practices. Takeaways Nathan has been with ImageCo for 23 years, starting as a print operator. His journey reflects a deep passion for creativity and design. Transitioning to leadership involved significant challenges and learning. Sustainability is a core focus for ImageCo, influencing their projects. Nathan emphasizes the importance of teamwork and respect in leadership. Investing in new technology has been crucial for ImageCo's growth. The company has evolved significantly in terms of equipment and staff. Nathan's leadership style is based on trust and empowerment. COVID-19 provided an opportunity to rethink sustainability strategies. Creative projects have led to multiple awards for ImageCo. Sustainability became a priority post-COVID. Certifications help in authenticating sustainability claims. Innovation in materials is crucial for waste management. Creativity is key to attracting big clients. Awards enhance credibility and attract new business. Engaging youth is essential for the industry's future. Work-life balance is challenging but necessary. Sustainable practices should be implemented gradually. Supportive partnerships are vital for success. Personal interests can inspire professional growth.