Episode 21 | Producer Profitability, Levy Reform and Trade Resilience, with Will Evans, Cattle Australia

In this strategic episode of The Angus Table, host Scott Wright sits down with Will Evans, CEO of Cattle Australia, for a comprehensive conversation about leading the peak body representing grass-fed beef producers.Will shares insights from his journey through NT Livestock Exporters Association and NTCA, launching the critical cattle transaction levy review, why the focus has realigned to producer profitability over market/consumer expectations as the fundamental underpinning of sustainability, trade diversification amid Middle East conflicts and China challenges, and landscape-level methane research fighting point-in-time regulatory misunderstanding.They discuss Cattle Australia's dual function and benefits to membership, regional consultation driving priorities, innovation and AI transforming genetic systems, and why Australian cattle breeding is now at the global forefront.So pull up a chair at the Angus Table for insights on policy, trade, and the future direction of Australian beef.Key topics covered:Will's journey from Gatton Ag College through, Cattle Council, NT Live Exporters Association and NTCA learning policy theory and practical implementationAbout Cattle Australia's dual function as both peak commodity voice with technical expertise plus prescribed industry body overseeing levy allocation to MLA/AHA/NRSWhy CA have launched a critical levy review: the first in 20 years, the focus is on capturing millions in lost value within existing $5 rather than automatic increasesThe important realignment on producer profitability to underpin all sustainability initiatives and additional requirementsWhy a global shift occurred from "feed people" to "how are we feeding them" with conditionality expectationsLandscape-level methane research: world-leading analysis of emissions + sequestration fighting regulatory misunderstanding of output-only emission reductionsThe European regulatory risk and the need for adequate research because current research is led from environmental not beef business perspectiveTaking a holistic view of trade diversification strategy amid global conflictsEngaging with successive Federal governments and Labor government relationships being about competing priorities not an anti-agriculture stanceThe opportunities and challenges of the AI and innovation frontier for beefAdvice for young people getting into the industry and the massive Southeast Asia opportunityRelevant links mentioned in the episode:Cattle Australia https://cattleaustralia.com.au/Contact details:This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/+Follow Angus Australia on + Facebook + Instagram + X + LinkedIn ++Follow Angus Youth Australia on + Facebook + Instagram + X +CREDITS:Host: Scott Wright, CEO. Get in touch via email [email protected]: Mel Strasburg [email protected] editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au