Episode 21 - Stories of Becoming

Quote: "Happiness is not something ready-made. It comes from your own actions." - Dalai Lama Description: Join us in this episode as we explore a rich tapestry of experiences and insights shared by a voracious consumer of media. From maintaining a visual diary of thoughts and interesting experiences to dissecting the Beckham documentary, our guest, Saze Ibraheem, offers a unique perspective. The discussion spans the challenges of being a night owl in a world that values early risers, unexpected career turns from economics to tech to media, and the power of community in crafting a life of joy. Tune in for an enriching conversation that touches on everything from career serendipity to the simple joys of life. Guest Bio: Saze Ibraheem, a seasoned marketing communications leader boasting over a decade of industry expertise, has consistently demonstrated her prowess in shaping marketing strategy, fostering collaborations with diverse stakeholders, and leveraging the marketing toolkit to future-proof businesses. Her journey through prominent roles at Facebook, JUMIA, DStv, ART X, and as the founder of 4Twenty3 Agency Marketing Agency has equipped her with high emotional intelligence, growth-oriented skills, brand-building acumen, and a penchant for pragmatic decision-making. Notably, her contributions have yielded remarkable outcomes, including a staggering 545% increase in revenue, the acquisition of 2 million new users, and the establishment of key partnerships with finance, tech, and lifestyle brands. Beyond this, her efforts have garnered over $1 million in media exposure, marking just a few highlights of her impactful career. Saze's achievements have not gone unnoticed, with her work finding a spotlight on major global platforms such as CNN, the FT, BBC, and Conde Nast Traveller. Her ability to drive revenue growth, forge strategic partnerships, and orchestrate successful PR and digital engagements has solidified her reputation as a force to be reckoned with in the industry. Beyond her professional endeavors, Saze Ibraheem has actively contributed to the tech landscape as one of Nigeria's inaugural TechWomen representatives and served as a TEDx Ambassador for Africa. Her commitment to fostering dialogue and innovation led her to produce the first TEDxIkoyi conference in Lagos. A proud alumna of The University of Manchester and New York University, Saze is a staunch advocate for the transformative power of technology in Africa's development, with a particular passion for exploring the intersection of tech, media, and society. In her downtime, Saze finds solace on the beach, embarks on off-the-beaten-path travels, indulges in culinary delights, and unapologetically immerses herself in a plethora of media, spanning podcasts, books, movies, TV shows, and magazines – a true enthusiast of the information age.