Episode 210 - Fever-Tree Mixers with CEO Tim Warrillow

In this effervescent and eye-opening conversation with Fever-Tree co-founder and CEO, Tim Warrillow, some of the topics we discuss include: The drinks landscape in 2003 when Tim and his partner Charles set out to fundamentally change the way we approach the oft-overlooked and even-more-oft commodified carbonated mixers category. Why ingredient sourcing has played a pivotal role in Fever Tree's rise to cocktail stardom, leading Tim to dodge nail strips and rocket launchers in the search for the world's purest quinine. The symbiotic and dynamic relationship between premium spirits and premium mixers, and why Fever-Tree looks to the world's best distillers as inspiration for new products and flavor combinations. We also talk about Fever-Tree's new "Easy Mixing" book, which contains over 150 cocktails spanning beloved cocktail categories like the Mule, Highball, Summer Cup, Spritz, and even low- and no-ABV drinks. Along the way, we cover why Fever-Tree only comes in glass bottles, how the flavor of Mexican limes depend entirely on the meteor that killed the dinosaurs, what to drink with philanthropist Bill Gates, And much, much more. This episode is brought to you by Near Country Provisions. If you live in the Mid-Atlantic and want to enjoy ethically raised (and delicious) meat from local farmers delivered to your door every month, then you need Near Country in your life. Head over to NearCountry.com and enter the code BARCART when you sign up for your subscription to receive 2 free pounds of bacon or ground beef in your first delivery.