Episode 212: Is it worth MSPs doing Google ads in 2024?

Episode 212 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Should your MSP do pay-per-click Google ads? 09:50 How switching off can power up your business 16:36 The secret to sustainable business growth Featured guest: Thank you to Damien Stevens, Founder & CEO at Servosity, for joining me to talk about how he learned the hard way how NOT to grow his business. Damien also shares how he turned his IT support business into an MSP before the term ‘MSP’ was widely used. Damien has always been driven by a passion for learning and filling voids. At 14, he dismantled his first computer to understand its inner workings. Raised by a single mother, he dropped out of high school at 15 to work full-time and contribute to his family’s needs. Despite his limited formal education, he passed the GED and enrolled in Spartanburg Technical College. Stevens worked various jobs while attending college, demonstrating his drive and impatience for growth. At 19, he dropped out to start his own business, Utopia Net, with his best friend. They ventured into website development despite having yet to gain prior knowledge in the field. Utopia Net grew into a successful website development company over seven years. Driven by a desire to fill another void, Stevens founded Servosity in 2005 to address their clients’ backup and disaster recovery needs. Through networking, mentorship, and relationships, he continued to grow and strengthen his businesses. Stevens emphasized the importance of mentorship and sought guidance from successful entrepreneurs. He values his personal life, emphasizing that his marriage, family, and relationships are his most important things. Despite attracting investment capital and acquisition offers for Servosity, Stevens remains focused on his goal of making the world’s servers uncrashable. He sees himself as a bettor on himself and his team rather than a gambler in the traditional sense. Stevens is determined to achieve his goals and believes success will follow if they do an excellent job. Connect with Damien on LinkedIn: https://www.linkedin.com/in/dstevens/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Connect with me on LinkedIn: