Episode #217: Multi-Family Marketing with BeSwifty CEO Jon Simpson

Jon Simpson is passionate about helping multi-family investors turn leads into leases. Founder of Criterion.B and BeSwifty, Jon is a multifamily marketing expert with over 20 years of experience in digital solutions and AI-driven property marketing and he joins us in conversation to share key insights from his extensive experience. He has worked with top brands like AG Spanos Corporation and RPM helping property managers streamline processes and convert leads into leases. Tuning in, you’ll hear how Jon approaches website builds for clients, property photography, and marketing spend. He shares his thoughts on having a digital presence you can control, why ILS is a great place to prioritize this, and why, although it is the most expensive place to advertise, he recommends Google above all other options. Finally, we discuss the importance of getting the most out of AI to optimize marketing efforts and what you can really do with the data that it provides. Thanks for tuning in. Key Points From This Episode:Introducing Jon Simpson and his journey to multi-family.His client onboarding process and where he begins to work with them. How he approaches building a website when a client has an existing site.Understanding photography rights and partnering with the appropriate companies. Using Google Business and Google Ads to maximize marketing efforts and drive visits to the site. How much you should actually be spending on marketing. Why you need to have some presence on ILS. Understanding why Google is the best place to spend your money even though it is expensive.How Jon leverages the power of AI to optimize his marketing efforts.Why he is a big believer in geofencing for apartments. Understanding the lead time of your marketing efforts. Links Mentioned in Today’s Episode:Jon Simpson on LinkedInJon Simpson on XSwiftyCriterion.BRPM Real EstateNRE DevelopmentsA.G. Spanos CompaniesAMLI ResidentialZumper HomeJabApartments GeofencingAsset Management Mastery Facebook GroupBreak of Day Capital Break of Day Capital InstagramBreak of Day Capital YouTubeGary Lipsky on LinkedInJoseph Fang on LinkedIn