Episode 217 What Is Brand Voice & Why It Matters

Welcome back to the Clarity to CEO podcast! I’m your host, Philippa Channer — and this week we’re kicking off a powerful new series on one of the most overlooked tools in your business: your brand voice. If your content doesn’t quite sound like you, or if you’re not sure how to consistently connect with your audience, this episode is the foundation. We’re breaking down what brand voice really is, why it’s essential for building trust, and how to start discovering or refining your own voice as a CEO. ⏱️ Timestamps: (00:00) Welcome & Series Overview (01:00) What Brand Voice Actually Is (03:00) Why It Matters for CEOs, Not Just Creators (05:00) 3 Core Elements of Brand Voice (07:00) The Cost of Copying Someone Else’s Voice (08:00) How to Discover or Strengthen Your Voice (09:00) Final Thoughts & Encouragement ✨ Want to clarify your message and get focused with your marketing? Join the Strategic Marketing Canvas Workshop — free access in the show notes. https://strategicmarketingmastermind.com/event  Next week: How to Make Your Content Sound Like You — don’t miss it.