Episode 218: How to Make Your Content Sound Like You

Welcome back to the Clarity to CEO podcast! I’m your host, Philippa Channer — and this week, we’re going practical. If you’ve ever felt like your content doesn’t sound like you, this episode is your roadmap to writing (and speaking) with clarity, confidence, and connection. We’re talking about: Writing like you speak Using signature phrases Connecting with your audience’s emotional state Formatting to reinforce your voice And showing up with ownership — not over-polish Whether you’re a coach, strategist, or creative — your content should reflect your leadership. ⏱️ Timestamps: (00:00) Why Voice Is a CEO-Level Strategy (01:00) Authenticity Over Perfection (02:00) Write Like You Speak (03:00) Signature Phrases & Consistency (04:00) Know Your Audience’s Emotional State (05:00) Embrace Imperfection (05:30) Use Formatting to Reinforce Voice (06:00) Ask for Feedback & Adjust (07:00) The CEO-Lens on Content (09:00) Final Challenge & Workshop Invite ✨ Want help making your content sound like the leader you are? Join the Strategic Marketing Canvas Workshop — free each month. https://channerconsulting.com/the-strategic-marketing-workshop/ Next week on the podcast: The messaging mistakes that confuse your audience (and how to fix them).