Episode 219: Building Upon Your Niche With Kevin Mottley

Kevin Mottley is THE guy to handle traumatic brain injury (TBI) cases in the state of Virginia. In fact, he is sought out by personal injury lawyers and auto accident victims as far out as California! His journey from defense attorney to leading TBI attorney illustrates his acumen not only as a lawyer, but as an entrepreneur. No wonder this is his fourth time being on the show! If you're thinking about growing within a niche field of law, be sure to listen closely. Here's a Glimpse of What You'll Learn 0:00 Introduction 0:49 How Kevin Got Started 3:40 First Brain Injury Case 5:13 Prior Legal Experience 7:28 Helping People With High Stakes 9:23 Recognizing Potential in a Case 16:16 Reviewing Cases for Other Lawyers 19:56 Knowing When to Refer a Case 21:23 "Bespoke" Cases 25:38 Habits for Success 27:30 Referring Cases to Kevin 30:02 Closing Thoughts Kevin was part of the team that landed the largest verdict in Virginia federal court and the largest verdict in a brain injury case in 2023. His practice is a top-notch example of how to pick a niche and grow within it. From his early days as a defense litigator to reading the thoughts and words of Mark Lanier (someone he considers one of the greatest trial lawyers in the world), and then to building his firm within the TBI niche, Kevin is a force to be reckoned with! Reach out to The Mottley Law Firm today if you or a loved one have experienced a TBI or you have a client that is currently dealing with one. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Kevin Mottley of The Mottley Law Firm This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.