Episode 22 — Dirty Thirty Chemicals: The Plasticizer Hiding in Your Perfume

Episode 22 — Dirty Thirty Chemicals: The Plasticizer Hiding in Your PerfumeHey, welcome back to KeysPure.com's Dirty Thirty. I'm Bob Root. Today's chemical is Phthalates — specifically Dibutyl Phthalates. These are plasticizers and solvents also used as fragrance ingredients. They show up in a massive range of cosmetics and personal care products — often hidden inside that one word we talked about in Episode Fourteen: "fragrance."The European Union has banned them. And for good reason.Phthalates are immune system toxicants. They're developmental and reproductive toxins — meaning they can affect fertility and fetal development. They're respiratory toxicants. They're probable neurotoxins. They're possible carcinogens and endocrine disruptors. And they are bio-accumulative in wildlife — meaning they build up in ecosystems and in animal tissue over time.Studies have linked phthalate exposure to hormonal disruption in both males and females. They are particularly concerning during pregnancy and for young children. And because they hide inside "fragrance," consumers often have no idea they're being exposed.At Keys, we use no synthetic fragrance and no phthalates — ever. Your sense of smell shouldn't come at the cost of your endocrine system. Visit KeysPure.com to learn more.Episode Twenty-Two of the Dirty Thirty — Phthalates, the fragrance ingredient nobody told you about.