Episode 22: How a senior placement services business has marketed itself

Send us Fan MailIn this week's episode, I speak with Charlotte Balluff, founder of A Place for You. She is a senior care consultant who helps people during tough times. This is the second successful business she has built and follows the sale of the first one. She is an impressive woman with an amazing network in the senior living space. It was fantastic to talk to her and learn about how she is working to build another company, not just a job for herself. Click here to follow along with the transcript!In this episode:00:02:20 What surprised you about owning a business with employees?00:07:28 You seem to understand your target audience. How have you identified them?00:12:30 How do you stay top of mind in a situation with a ton of urgency?00:16:27 How else do you market your business?00:22:11 What's your biggest marketing lesson learned?Related Links and Resources:A Place for YouHave you identified your Target Audience?Improve your visibility WITHOUT paid ads Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here