Episode 22 - How to set your best available rate and get direct bookings with metasearch

In this episode of the Aró hotel podcast we are joined by Aró's head of digital marketing Jason Franz and hotel marketing expert Lisa Leahy. We discuss how hotels should be looking now to research and implement their best available rates (BAR) for the end of this year and into 2025 and even 2026. BAR is an intrinsic part of a hotel's direct booking strategy and Jason provides a comprehensive overview of how you can promote your hotel's BAR using metasearch for example Google Hotel Ads, Expedia and Trivago. If you would like to discuss further with us we would be delighted to hear from us - email on [email protected]. Or use our contact page on arodigitalstrategy.com.