EPISODE · Jun 3, 2019 · 48 MIN
Episode 22: Is business development catching up with technology solutions? A conversation with Dezurve's Chief Innovator Mike O'Horo
from Secret Sauce Marketing Tastings · host Kimberly Rice
Sales is an evergreen topic in every organization. Sales in professional services is always controversial. Today's Secret Sauce Marketing Tastings addresses how age-old training and coaching has gotten a facelift with new technologies that can provide contemporary solutions and separate the real aspirational rainmakers from those who pretend to be. Listen as Mike and I discuss the legal marketing evolution and how some of the greatest business development challenges are now being solved with intimate digital solutions, if you dare to "go there".
What this episode covers
Sales is an evergreen topic in every organization. Sales in professional services is always controversial. Today's Secret Sauce Marketing Tastings addresses how age-old training and coaching has gotten a facelift with new technologies that can provide contemporary solutions and separate the real aspirational rainmakers from those who pretend to be. Listen as Mike and I discuss the legal marketing evolution and how some of the greatest business development challenges are now being solved with intimate digital solutions, if you dare to "go there".
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Episode 22: Is business development catching up with technology solutions? A conversation with Dezurve's Chief Innovator Mike O'Horo
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