Episode 22: The nuances of selling life insurance to women

Don’t miss the opportunity to hear Marti Barletta, a best-selling author and marketing expert, as she talks about what women are looking for in a life insurance producer and provides insights and tactical solutions for building your referrals and book of business. This episode will explore:Why women represent an untapped sales marketWomen’s mindset and how it differs from male clientsTactics and ideas for prospecting and generating referralsUnderstanding women’s needs, preferences, and priorities For Financial Professional Use Only. Not intended for use with the general public.Insurance products are issued by: John Hancock Life Insurance Company (U.S.A.), Boston, MA 02116 (not licensed in New York) and John Hancock Life Insurance Company of New York, Valhalla, NY 10595. MLINY052521008-5