Episode 22: Uncovering Profit Drivers Through Market Listening with Linda Fisk

Linda Fisk is a multi-award-winning leader, keynote speaker, author, and university professor dedicated to amplifying and extending the success of other high-caliber business leaders. She is the CEO and Founder of LeadHERship Global, a community of unstoppable women enhancing their leadership blueprint and embracing their power to be the best version of themselves- in work and life. Linda has a Ph.D. and M.A. in Clinical Psychology. She has written extensively on the subjects of social comparison, depression and anxiety, subjective well-being, and personality theory, with a focus on relating scientific research to commonly understood concepts. Currently, Linda is interested in influence, persuasion, and negotiation psychology.In our interview today, Linda and I discuss and share tips on driving profitability in your business, alongside great market listening techniques. Key takeawaysWhy companies need to keep track, measure, and report on profitability. Pricing your products and services based on current market insights. Finding out what differentiates your organization from other competitors. Redesigning your business as a means of earning higher profits. How to identify and work with other companies as a means of providing/obtaining referrals. Connect with LindaWebsite - https://leadhershipglobal.com/   LinkedIn - https://www.linkedin.com/in/lindafisk/   Twitter - https://twitter.com/fisk_linda  Instagram - https://www.instagram.com/leadhershipglobal/  Facebook - https://www.facebook.com/linda.fisk  Learn more about Project Genetics at https://projectgenetics.com