Episode 22: Unmasking The Myth of Consistency in Business, with Coach: Tiffany Gilleland

Today, I'm getting on my soapbox about the Myth of Consistency in business - Especially, this idea of 100% perfect consistency being the answer to everything in Marketing and Business.   In this episode, I will share my own experiences with the Myth of Consistency, especially as a former perfectionist and how this thinking held me back from actually even taking action.   Because, every time I failed, I would just stop everything altogether thinking: 'Well that's it. I've failed. I'll never make this work.' and the failure was a self-fulfilling prophecy that kept repeating.   Instead, I want to talk about 3 factors which I find far more important: 'Strategy, Identity and Energy' which can then allow for consistency to become an adapt and shift model to achieve even better results.   Embracing this alternative idea has allowed me to lose 20Kgs (40Lbs) and double my income in my coaching and marketing services business. Which holding to a 100% consistency ideal never allowed me to do.   This episode will be especially powerful for anyone who struggles with 'consistency' in posting and signing clients in their coaching business (heck even if you struggle with it in your health, too).   I look forward to sharing my experiences and how my perspective shift on these things created more opportunities for me and maybe more importantly, stopped me from beating myself up over never being perfect because I'm human with ebbs and flows in energy not a perfect robot machine.   Inspired to do something Brave? Share it with Tiffany and the community on Instagram @tiffanygstudios or use #businessbraverypodcast so we can cheer you on & inspire others to do the Next Brave thing in their coaching business.   Find out more https://www.tiffanygstudios.com/    Listen on your favorite podcast app here: https://www.tiffanygstudios.com/business-bravery-podcast  ---- About Tiffany G.---- I'm an Aussie Business & Mindset Coach and Marketing Services Provider with 10+ years experience in Online Marketing. Over 100+ clients served worldwide. I help coaches and course creators be Brave, so they can stop dreaming and start doing that next Big Brave Step; make more impact and sign more clients. I'm also the creator of the Brave Launch Framework. During 2023, I'm on a quest to inspire 1000 coaches and course creators to do the NEXT Brave thing in their business.